Once upon a time there was a group of people sitting together at a canteen table eating their lunch. Not a word was spoken, until one of them looked up from their phone and noticed that the person sitting next to them was using a blue app to message someone. They look at the person sitting the other side of them and noticed that they were using a blurple app to message someone. They sat and thought for a moment “Hmm… one is using a blue app, the other a blurple which one should I use? ”
They finished their lunch and went back to their desk. They then whispered to the person sitting next to them “Hey I’ve got a great idea! At lunch I saw two people using apps to chat to their friends. We need an app to do that. What if we made an app that we could chat securely in where messages are encrypted? And if we can create groups as well we can have group chats. Maybe we can do video calls too that would be fun! and Oh yeah perhaps we can maybe share files or locations maybe?” Their buddy agreed “We should build that app, it’s a killer idea!”.
Fast forward a few dev months and their work is done, they have this app. Oh now we need to test it? I know the best place for this one said..
After a short test period and a few more dev cycles their app was free of bugs so they took it to their manager. “Hey Boss!” one said. “We have been working on this cool new app and want to show it to you, we think its going to be epic!”. The boss sits back in their chair and says “OK, sell it to me”.
PowerPoint loads their polished deck they’ve been working hard on for a week. “We’ve built this new app that you can chat in and chat in groups or 1 on 1″… “Hold On!” says the boss, “stop! you mean I have been paying you for 6 months and you’ve created a chat app? Didn’t you know we already have this? It’s called Microsoft Teams!”
“Is that the blurple app some people use?” asks one.
“YES!” says the boss. “Microsoft Teams is our collaboration platform for enterprises. It allows our users to chat to each other 1 to 1 using any device mobile or desktop, Mac or Windows. Users can call and do video and have meetings and conferences”.
“Ah, but we have the new concept of groups in our app” says one of the creators.
“Teams has Teams. Anyone can create a Team a team is like a group. where groups of users can chat, call, meet and collaborate on documents together in a secure virtual space” says the boss.
“Oh, our app only allows groups of users to chat, call and share files” says the other creator. “But, we are different as we are mobile only and our app is for instant and random chats between users that can quickly change topic and dimension. We aren’t trying to force collaboration because not everyone wants to collaborate all the time, they may just want to chat. Plus this Teams app you mention by the way you describe it seems to be very narrow focused to a concentrated circle of users. We want our users to be able to chat to anyone without restriction and discuss a wide variety of topics that can be answered by the larger community”.
“But we have Yammer for that” says the Boss. “Yammer is our social platform where you can join interesting groups and ask questions to the wider community, or get involved with conversations replying to group messages. Users can announce important information, share files and other content and also send a private message too”.
“Right….” says one creator. They both pause for a moment, look at each other with sweat starting to trickle down the side of their faces, when the boss pipes up and says “Don’t worry! Iet’s take it to our marketing department and get their feedback!”
A week later, the marketing team come back to them and say “We love it! We have this concept of inner loop and outer loop that we’ve been using to differentiate Teams from Yammer and when and why you’d choose one over the other. It looks a bit straightforward, we need some diversity, so we think this app can fit in this story and we’ve created a new loop. It’s called the open loop. This is where your app will be positioned”.
both the creators and the boss look at each other bemused, but collectively nod their heads. “So what is this loop thing you’re talking about?” one asks.
“well the inner loop we refer to is a bunch of people you work with closely day to day and have regular and purposeful conversations with and need to collaborate together to create something cool, like this app you’ve made. You 3 are a good example of an inner loop. The outer loop is when you want to reach out to your workforce peers and have open discussions about business related topics that may not be sensitive or require answers from people outside your immediate group or inner loop. We use this when you have a question you need answering, but you don’t know who to reach out to in a 1 to 1 conversation, so posting it on an open board allows you to get your answer quickly and more importantly it is probably going to be the right answer, and now you’ve made that connection you never had before
Now the open loop we’ve created for you this is for when the topic is neither fit for inner or outer loop. Its for you to communicate and coordinate across your value chain in a dynamic mobile first manner”.
The boss turns around and says “I get the inie outie loopie thing, but what you just said makes no sense, can you simplify it?”
“Sure!” says the marketing team. “Basically, its just to allow random chats between people in the organization, you know if you need to ask a spontaneous question to a colleague and they’re not online in Teams then you can use this to send them a message. Or if you’re organising a staff party you can create a group and organise it within your group. You know, conversations that probably have limited if no structure or longevity to them”.
“Got it!” says the boss, “So its WhatsApp for Office 365?”
“Yes, you got it!” says the marketing team.
“Today we proudly announce the availability of Kaizala, a mobile first chat and group messaging app for your enterprise”….
I write this in humour of course but I hope it’s made the point. When Kaizala was released I was sceptical as to why Microsoft saw fit to create basically a WhatsApp clone. Whilst I have heard good reports about the app I fear it has an uphill struggle to up seat WhatsApp usage for business communication.
I can see why this has been attempted. People taking potentially sensitive conversations away from corporate systems to WhatsApp even sharing documents etc. and that is a real concern for some businesses who are fighting hard to maintain compliance and control.
I can also see that trying to encourage adoption of apps like Teams and Yammer as alternative platforms to WhatsApp have their limitations and user experience issues for when you just want to send a message and this makes adoption a struggle.
At least with WhatsApp I can scroll my phone address book find the person I want and tap away. In these other apps, its slower in that i have to search and wait for a match etc. They do the job but the experience can be a turn off, so people revert to what is easiest. Its really easy to use, simple and does the job it’s meant for and that’s why people love it.
People think that well WhatsApp is encrypted so its an acceptable platform to talk business and share business documents on and this perception is built from not fully understanding legalities and compliance and control.
So I feel Kaizala is a “If we can’t beat em, join em” app that’s been created to try and unify all business communication under one single controlled and compliant system in Office 365 whereby users are happy they have the tools they want to use at their disposal and the freedom to communicate in the sphere they see fit, but the company maintains overall control and compliance and greatly reduce their attack surface for hackers or unintentional data breaches because someone sent the company financials to the wrong WhatsApp contact…